Chapter Board: Chair, Events Committee

Name: Marieke van der Poel
Position: Chair, Events Committee

Marieke van der Poel has worked as a strategic consultant for major multi-national marketing, fashion, active wear and soft goods, consumer electronics and product design companies, both in her previous capacity as a consultant for leading international trend forecasting companies PeclersParis and ESP Trend Labs and in her current role.
Her experience ranges from macro trend translations for International marketing teams to specific ready-to use color, material and style design direction for all types of consumer products.
She is highly regarded within the industry for her ability to connect high level long term trending to time targeted and brand specific trend stories, translating these to tangible product and design direction.
Her proprietary process is designed to build brand strategies, and inspire beautiful, well-timed products.
Currently based in San Francisco, Marieke has previously lived in Italy and The Netherlands, where she started her career in trend analysis and worked as a stylist, editor and consultant for Italian, English and Dutch magazines and fashion brands.
Marieke has presented at major trade and marketing events in the US and has been featured by both local and international media. She is a frequent guest lecturer at major art colleges around the country.
Marieke holds an advanced MA in fashion editing and styling (Milan, Italy)
and a MA in Humanities (Leiden, the Netherlands).
Marieke is the CCO and founder of Proef.