Competition: 2014 International Student Store Design Competition
On behalf of the Student Design Competition Committee, we are pleased to announce the 2014 International Student Store Design Competition. As in previous years, we are asking again for all submissions to be submitted in an electronic format only. For the past four years, we have created the opportunity for groups to participate, and several groups did enter. We are also offering the option again this year in hopes that you can include programs that encourage team efforts. What if a team included design, marketing, and graphics majors? The winning individuals and top group will receive prize monies along with the top schools.
The format reflects the real-world RFP (Request for Proposal) format that is generally used by Retailers. We have also included the submittal requirements to include a written explanation of the concept, a design process board that visually depicts the thinking and design process that is supported by consumer research findings. We broke the process into three phases: programming, concept design, and final design development. Each phase’s development review is meant to be part of the class and the final design development deliverables are the submission to the RETAIL DESIGN INSTITUTE. As experts in the industry, we are concerned that the ability to conceptualize and ideate on paper is being lost to the limitations of 3D modeling computer programs, so we are requiring the initial concept line work to be hand drawn.
Store design is a holistic process, where retail design consultants that have turnkey design services have the advantage of understanding and delivering the marketing brand promise at the retail level. Services now offered by retail design consultants include brand strategy, consumer research, identity design, graphic design, lighting design, interior design, architecture, store planning and merchandising. To aid in the understanding of the expected level of design and deliverables, we have uploaded the complete design submittal for the last several year’s winner along with this year's RFP. In order to ensure that no project is started by a student until the beginning of 2014, the RFP’s ‘final’ allocation program, cadd files and any additional supporting data will be made available on the RETAIL DESIGN INSTITUTE website (www.retaildesigninstitute.org) in the ‘competition’ section on January 6th, 2014. Please use the Retail Design Institute’s facebook page for ongoing dialogue and clarification of all RFP questions. Periodically, ruling clarifications will be summarized and uploaded to the Institute’s Competition page on our home website.
The RETAIL DESIGN INSTITUTE wishes you good luck in the development of your entries. Please contact us if you have any questions regarding the requirements or program. We welcome your insights about this program and your recommendations on how to improve it for next year.
Frequently Asked Questions
Q. Are the renderings only to be hand drawn perspectives or can students use the program SketchUp?
A. This year the Institute is requesting 2 hand drawn renderings (line work). The student can still utilize SketchUp in the process. Example: as an underlay to hand draw the 2 requested views. The student can then scan the hand drawn line work into Photoshop to color/shadow/texture and even merchandise.
Q. For the computer modeling program, is it also hand drawn or drafting by computer?
A. Plans can be Computer generated.
Q. After going through the RFP and looking through the projects of previous winners we noticed the winners had section perspectives in place of elevations. We also noticed the rendered perspectives were generated through SketchUp then hand rendered. Did the previous restaurant project have the same requirements that we were given or were to rules changed to incorporate more use of elevations and hand renderings?
A. The rules were changed, adding hand renderings to the challenge. There were two main reasons for this:
The art of sketching is a direct connection to the ideation process, mind to hand to paper. We believe this important skillset is being lost in today's higher education system. The ability to communicate instantaneously on paper produces more ideas and informs your teammates and clients in real time.
The reliance on 3D software to communicate concepts becomes limited by the limitations of the student and software. Every year students create amazing written and process board concepts only to fall short of delivering the ideas in the 3D sketch. By taking a multi-medium approach to the views, we hope to have students better represent their concept story/ideas.
Q. Regarding, Appendix X, the column SKU's specifies "18 each" of "9 mascaras." Is this to mean there are 18 of each of the 9 types of mascara kept in stock or that there are 18 varieties of each of the 9? If the former is the case, for the rest of the products, is there a specified amount to be kept in stock of each of the varieties (for example there are 18 shades for each of the 2 eyeliners, is there a designated amount to be kept in stock, or is that up to the space we have available)?
A. 9 styles/brands of Mascara 18 types (facings) each for a total of 162 different mascaras (thus the 8 feet of shelving required). Depending on the shelf depth, merchandising set-up there would shelf stochastic for each different SKU. If the shelf was 4 units deep there would be 468 bottles of mascara on the shelves.
Forms & File DownloadsStudent RFP 2014 Institute.pdf
Student Design Competition 2014 Appendix X.pdf