March Event - Innovative Retail Technology

Additional Info:

Innovative In-Store Retail Technology Today and Tomorrow

The retail world is evolving at a much faster pace than ever before due to new technologies, an educated consumer and uncertain economic times. To keep up retailers must move faster, transform more often, be more authentic and find approaches to foster relationships and enhance connections with their customers. New store models are emerging, focused on being more creative, resourceful, and connected. Many of these stores are holding less Sku’s and occupying smaller footprints.

Emerging technologies are completely re-defining how we engage shoppers, tell stories, and provide accessibility to products and services. Technology platforms are being used to create a customer experience that is individualized, personal, targeted, and experiential both inside and out of the store. Embracing technology solutions to enhancing the retail experience must have real customer value and communicate Brand identity in order sell more product across all channels.

David Kepron of Callison will talk about where we are going, and how we must integrate technology into retail store concepts today and how immersive brand experiences might evolve in the future.

Jonathan Glanz of Storekraft will talk about technologies and strategies that are available today. From interactive Kiosks, Smart Fitting Rooms and RFID enabled track and trace technology to mobile, and QR Codes.