Lee is the co-founder and Chief Executive Officer of Ikonic Tonic, a global transmedia brand strategy firm, as well as the International Communications Chair of the Retail Design Institute (formerly Institute of Store Planners). He has been awarded numerous branded environmental design, technology, creative media, visual merchandising, and logistical management assignments with the world’s leading retailers, banks, commercial real estate groups, and media companies including, but not limited to: Apple Computers, Luxottica, T-Mobile, Radio Shack, Equity Office Properties, Lowes, Home Depot, Stratus Media Group, The Outdoor Channel, and the Extreme Sports Channel, to name a few. Experienced in roles with fast paced, high profile, consumer driven, international Fortune 100. 500, and 1,000 clients, complex business models, and interactive social environments, Lee’s diverse background includes 360^o delivery solutions that comprise traditional, new media, and emerging technologies.

As a professional in the fields information systems and mobile technologies, QR Tags, Augmented Reality, Web Interface design and development, ecommerce, search marketing, analytics and social marketing management - Lee leads teams of technology experts to create unique, innovative, brand driven, interactive presences for clients in the retail, entertainment and action sports industries. His experience in information technology has allowed him to design, implement, and manage projects, utilizing technologies and applications such as: html, PHP/MySQL, ASP, JSP, Java, XML, Perl, Python, JavaScript, Flash, C++, Objective C.  He also oversees and implements the management of server technologies, including Linux Red Hat, Unix, .NET environments, Mail Servers, and Microsoft SQL Server. 

Lee’s philosophy and understanding of today’s markets has placed him at the forefront of his field.  His progressive methodologies are being recognized and utilized by clients and industry leaders worldwide.