Lee Sammartino

Ikonic Tonic

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Contact Info:
PO Box 1366
Solana Beach, CA 92075
USA

Web: http://www.ikonictonic.com



Experience


Chief Executive Officer
March 2010 to January 2012

 

Ensure that the company's global strategy and creative vision properly aligns with the demands of the brand structure and culture, including ensuring all pillars of Ikonic Tonic's suite of services are delivering state-of-the-art performance and market insights, integrated environmental (Physical, Online, & Mobile) application research & development, as well as customer utility.
 
Through transmedia strategies, I develop and deliver innovative engagements that create emotional bonds between brands and their audience.
 
Extensive executive-level experience in all aspects of brand development, technology, marketing, creative direction & design, with close attention to budgets, time frames, and quality. Well-honed presentation and negotiation skills within a multi-national environment.
 
Experienced in roles with high profile, international Fortune 100 and 500 clients, complex business models, and fast-paced environments.
Multi Channels Asia
January 2010 to December 2011

 

Responsible for branding and positioning company in Asia and the Pacific Rim:
  • Design and implement new brand identity for Multi Channels Asia
  • Logo Development and design
  • Implement Search Engine Marketing Strategies
  • Web Design and Development / Project Management
  • Preliminary Trademark Searches
  • Creative Direction
  • Copy Editing
  • Encoding and delivering web video content
Senior Marketing Consultant
January 2004 to January 2012

 

Managed all aspects of marketing and strategic positioning in the marketplace for individual TV shows, Feature Films, and Documentaries:  
  • Fuel: Split (2004) & Tampa Pro (2005)
  • Havoc Sports (2006), Havoc on the 101
  • RipeTV: NASCAR - Music Licensing (2005)
  • EX TV on Fox Sports Net Programming – Content Acquisition, Licensing and Marketing (2001-2002)
  • Dearly Departed: Vol. 1 (2006)
  • The Six Degrees of Helter Skelter (2009)
  • Pipe: The World’s Deadliest Wave (2010 Release)

Education


Northeastern University
Politcal Science / Business
September 1992 to June 1998

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