As a retail design specialist with over 16 years experience, James has worked in multi-disciplinary design studios in London, Sydney & Singapore renowned for their creation of world-class integrated retail environments.

Prior to his move to California, James was responsible for a number of key accounts throughout the Asia Pacific region including projects for Dell, Proctor & Gamble, Apple, DFS & HP. While based in Sydney for several years he worked across a variety of Australian and European projects. These included fashion, automotive, food & beverage, financial, hospitality, telecom and leisure categories.

Enabling people to interact and emotionally connect through these designs has built long-term relationships between his client's brands and their customers. A clear understanding and appreciation of other design disciplines enables James to inspire, communicate and give direction to teams of architects, graphic and interior designers whilst simultaneously managing projects, budgets and programs.

James is responsible for the creative output of the studio & building Little’s reputation on the West Coast for design excellence. A key component of the role is building the brand experience, through delivering innovative retail solutions which consider every touch-point of the consumer journey – architecture, interior design, furniture & product design, branding, environmental graphics & way-finding.

This multi-disciplinary approach is applied to a diverse range of categories within retail – both new & re-modeled projects including (but not limited to) fashion apparel stores, automotive showrooms, supermarkets, hypermarkets, shopping centers & mixed use centers, restaurants cafes & bars, sales offices, exhibition stands, FMCG, cosmetics & perfumery displays and telecom /hard-line services stores.

Day to day responsibilities include design quality, design methodology, marketing, new business development, recruiting & staff development with hands-on project skills to effectively design & implement projects.

In addition to retail, James Farnell plays a role in the development of Little's other workplace groups for Workplace (financial, interior, architecture, office) & Community (civic, college, community, schools) projects.