In the last ten years I have been working in the technology space with focus in the impacts of the new wave of businesses that appeared in Brazil with the recent privatizations (1998/1999). 

From 2001 to 2003 I was Country Manager, Brazil, with offices in São Paulo, for three companies that succeed each other: eShare Technologies (Atlanta), divine Inc. (Chicago) and Melita Inc. (Atlanta). I was responsible for development of sales channels, partnerships, sales policies and market development for retail. Total sales of softwares and services above US$6MM. I left the company after the merge with Concerto Software in November, 2007.

My professional education is Industrial Engineer, with experience in the industry in general as manager, responsible for model and the business development in Brazil and in Latin America.

I worked for UN, having been responsible for the General Direction of the Global Forum in the UNCED 92, in Rio de Janeiro. I am from Rio de Janeiro, I am settled down in São Paulo since 1997. In this period I worked for RPA Comunicações as Commercial Superintendent, Policentro Consulprev as Business Consultant,  FastComm Inc. as Regional Manager for Latin America and last 03 years in divine as Country Manager in Brazil, and some other companies. I started my own company – J2B Innovation to Business – 2004 to provide services an business consultancy for companies identity in the brand interaction space with focus in Retail. From December, 2006 until February 2008 I have been acting as Executive Director for the Brazilian Association of Shopping Center’s Retailers. Also I am member and Director of Communications of the Retail Design Institute – Chapter Sao Paulo, Brazil, member of the NRF - National Retail Federation and of F.I.R.A.E. (Forum for International Retail Association Executives – 31 nations) as representative of the Brazilian Association of Franchising.