

Heartland - The Home Field Advantage
There's something sport does that almost nothing else can. Not any particular team, not any single season, but sport itself, as a kind of shared human practice. The way it creates identity out of thin air. A couple colors, a name, and a ritual repeated across generations.... and suddenly a group of strangers has something in common that feels anything but arbitrary. It feels, somehow, innately kindred. And maybe that’s why it’s been on my mind lately—because in a time when so
Apr 6


Heartland - March Retail Talk Recap: Redesigning the Future of Grocery
Last Thursday, our chapter hosted our inaugural Retail Talk —and I’ve been thinking about it ever since. Going into the final week of planning the conversation, I still wasn’t entirely sure what it was going to be. I'd just gotten back home from a fun but chaotic trip to Seattle, was more depleted than I wanted to admit, and found myself in a familiar place a few hours before we went live: staring blankly at my screen, questioning if I actually had anything worthwhile to say.
Apr 1


Heartland - Grocery's Shelf Life
What a Saturday grocery run taught me about one of the most consequential design problems in America This past Saturday I went grocery shopping. That's not a very dramatic opening sentence, I know… but stay with me. I live on Kansas City's East Side, in a neighborhood I have genuinely grown to love, but also a part of the city that qualifies as a food desert. Our closest grocery store (that isn't a Family Dollar or a gas station ) is a Whole Foods about a mile and a half away
Mar 2


Heartland - February Member Appreciation Happy Hour Recap
The Heartland Chapter board makes its way through the crowd at Westport Social to secure our group a stellar spot to spread out and connect during our Member Appreciation Happy Hour on February 19th, 2026. On a lively Thursday evening at Westport Social in St. Louis, the Heartland Chapter gathered for our first in-person event of the year: our February General Membership Happy Hour, sponsored by our good friends at VizEx . Westport Social itself was buzzing... lively music pu
Feb 25

















