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El Palacio de Hierro Coyoacán, Coyoacán | 52nd International Design Competition Winner

 (Photography by Paúl Rivera, Salt Lake City, Utah)

El Palacio de Hierro Coyoacán, Coyoacán

Category: Department Store

Submitted by: TPG Architecture

Photography: Paúl Rivera, Salt Lake City, Utah

El Palacio de Hierro is an upscale chain of department stores, offering high-end lifestyle destinations for shopping and dining around Latin America. The NYC-based design firm has designed numerous flagship locations for the brand, each highly customized to its locale, and was engaged once again to create a 410,000-square-foot immersive experience at the Mítikah mixed-use complex in the Coyoacán neighborhood of Mexico City.

 (Photography by Paúl Rivera, Salt Lake City, Utah)

Featuring over 30 custom design concepts, the design team’s scheme spans five stories of retail, entertainment, and dining space––serving as the centerpiece for the attached 300-store mall. Paying homage to Coyoacán as a cultural epicenter of Mexico, the firm’s design celebrates with an unparalleled richness the creative legacy of the historic town. Recalling the long list of creatives that have called Coyoacán home, including Frida Kahlo and Diego Rivera, the store's theme is rooted in its sense of place and time, respecting local traditions and techniques with fresh mediums and innovative materials. Department by department, each space is more captivating than the last, hallmarked by an entirely bespoke theme in service to a brilliant merchandise assortment. The resulting, vibrant, and immersive experience created by the firm's design is a wholly unique journey of discovery from top to bottom.

In addition to its luxury home and fashion departments, El Palacio de Hierro Coyoacán features a barber shop designed to celebrate the career of famous Mexican actor, Emilio Fernandez. Additional project features include a woman's beauty salon, nursery, mezcal bar, cafe, and cantina, as well as a food hall inspired by one of Coyoacán'smain plazas. Spaces are tied together by a central escalator bay adorned with murals mounted on sheets of metal, allowing the firm's design narrative to unfold cinematically both physically and figuratively as shoppers ascend.

Accentuated by its commitment to Mexican history, culture, and art, as well as to the power of incredible design, this flagship store is more than a shopping destination – it is a philosophy and a lifestyle.

Architect: TPG Architecture, LLP

General Contractor: El Palacio de Hierro

Outside Design Consultants: Yanieb Fabre, Integrated Lighting Concepts, Kromatik Coverings



In addition to El Palacio de Hierro Coyoacán, the Retail Design Institute would like to congratulate the Class of 2022, representing the best of the best in retail stores and experiences completed between January 1st and December 31st, 2022:

American Outpost


LOVE and Bergmeyer

2022 Store of the Year

Innovation Awards: Branding & Technology and Digital Integration

Sage & Sound

New York


El Palacio de Hierro Coyoacán


TPG Architecture

High Street Place



Miller & Lux

New York

MBH Architects

Innovation Award: Finishes & Materiality


San Marcos

Arcadis Inc.

Innovation Award: Wayfinding & Environmental Graphics

Bentonville Nature Near Pavilion

Virtual, Bentonville

NELSON Worldwide

Innovation Awards: Unbuilt Conceptual Design

Victoria's Secret Bombshell Gardens

New York

MG2/Lionesque Group

Central Park

North York

II BY IV Design



Dalziel & Pow Design Consultants

Innovation Award: Fixturing

Clyde & Grain



Innovation Award: Wayfinding & Environmental Graphics

Greenwich St. Jewelers

New York

MAOarch Architecture D.P.C.

Innovation Award: Customer Journey

Johnny Cupcakes



Innovation Awards: Visual Merchandising and Conceptual Design


New York

Heitler Houstoun Architects, PC

Innovation Award: Lighting


New York




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