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Forty Five Ten, New York City | 2019 Design Award Winner

Forty Five Ten, New York City 5G Studio Collaborative


Forty Five Ten’s new New York City boutique brings together fashion, art, and emerging design talent in menswear, womenswear, and beauty in a modern setting strategically positioned to make a major innovative advancement for the industry.


This project received an INNOVATION Award for FIXTURING and INNOVATION Award for ARTISTIC EXPRESSION.

The 16,000-sq.-ft. store is curated into a series of art installations and architectural moments that encourage exploration, provoke thought and curiosity, and ultimately become tactile experiences for guests. Product and merchandise are incorporated directly into installations, allowing shoppers to feel like they are in a participatory, interactive art gallery that is simultaneously disjunctive and cohesive.


Located in the Shops at Hudson Yards, the new store consists of four separate boutiques facing each other across the mall concourse, creating a corner of the retail development that is almost entirely defined by Forty Five Ten's distinctive blend of fashion and art. The individual storefronts are materialized using the same façade design language, creating cohesion between the different departments.



Forty Five Ten, New York City 500 W. 33rd St., New York, NY 10001

Category: Specialty Softlines Completion: March 15, 2019 Design: 5G Studio Collaborative, Dallas Client: Forty Five Ten, Dallas Architect: 5G Studio Collaborative, Dallas Consultants, contractors and trades: Shawmut Design and Construction, New York City (general contractor); BOLD, New York City (lighting); Snarkitecture, New York City (storefront); Knoll Textiles, East Greenville, Pa., Kravit Inc. Bethpage, N.Y., Atlas Concorde, Italy (ceramic tile); HorizonTile, Dallas (tile); Concrete Collaborative, San Marcos Calif.; Dzek, London (tile); Durodeco, New York City (furniture); Calico Wallpaper, Brooklyn (wallcoverings); Poescia, Venice, Italy; Liquid Elements, Maple Shade Township, N.J. (flooring); Entler, Los Angeles (lighting); FLOS USA, Brooklyn (lighting); Cooledge, Richmond, BC, Canada (lighting)

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