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Recap: Elevating Pet Care Experiences at Petco Union Square, NYC

Updated: May 14




Last week, the Retail Design Institute New York Chapter took us on an exclusive tour of Petco’s newest flagship pet care center in the heart of NYC. Thank you Petco leadership + Rick Niera and his team for hosting us. It was an event that showcased how retail experiences can be transformed into emotional journeys.


Petco Union Square isn’t your average pet store—it’s a blend of history, innovation, and natural beauty. As we explored its halls, it felt like walking through a combination of a cherished landmark and one of the city’s iconic parks. This flagship isn’t just about buying pet supplies; it’s a sanctuary dedicated to the health and wellness of pets and their devoted owners.


Every detail of the space is meticulously crafted to provide the best of both physical and digital worlds. From the luxurious grooming salon to the JustFoodForDogs kitchen, every corner is designed to elevate the pet care experience. The curated merchandise assortment offers premium goods, setting a new standard for pet retail.


The tour shed light on the ethos and strategic vision behind this initiative. It's not just about selling products; it's about celebrating the bond between pets, their parents, and the Petco brand. This flagship serves as a prime example of how retailers can create deeper connections with their customers in an ever-changing landscape.


And let’s not forget, pets are welcome for free! It’s a testament to Petco’s commitment to inclusivity and pet well-being.


A big thank you to our event sponsors, MG Concepts and Arcadis, for making this insightful tour possible. Your support helped us discover firsthand how brands are redefining retail experiences in the modern age.





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