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Writer's pictureRetail Design Institute

Australia Post, Orange | 53rd International Design Competition Winner

 (Photography by: Trevor Mein, Melbourne, VIC, Australia)

Australia Post

Category: Concierge | Lobby | Common Area

Submitted by: Landini Associates

Photography: Trevor Mein, Melbourne, VIC, Australia


🏆 This project received an Innovation Award for Branding & Strategy


🏆 This project received an Innovation Award for Conceptual Design


Australia Post “Community Hub” was conceived with an ambition to create a modern Post Office that purposely fits changing community needs; a place that can belong to the future of the Australian People, inherently and genuinely.


A “love-letter” to Australian Community, the inaugural trial in Orange is a significant step-test focused on transforming the face of the Australian High Street, marking a transformative moment for Community Retail.


(Photography by: Trevor Mein, Melbourne, VIC, Australia)


“Community Hub” is a place of improved convenience, conceived with dedication to help local communities thrive by creating a locally relevant, purposeful physical destination that fosters genuine connection.


The design team’s scope included Brand Strategy, Retail Design and Merchandising Strategy, Concept, Interior Design, Graphic Design (Environmental, Signage, Wayfinding and Ticketing), Mural Artwork, Own-Brand Product Design, Packaging, Stamp Design and Design Guidelines.


It’s rare to find a retailer with better locations, better logistics, or a deeper connection with their customers than Australia Post. A quiet achiever gluing Australians together, and the continent to the world.


However, as the world reinvents itself daily, now is the time to reassess Australia Post’s place in that change. Now is the time for this brand to stand strong and proud; to show that Australia Post has the enviable ability to bring the “World” to its customers and take “Local” to the world.


The design team focused on re-engineering and improving the brand-offer to better serve customers by need and location, now and in the future; driven by a desire to strengthen and to reignite pride and a sense of belonging between Australians (Crew and Customers) and the iconic brand.


The new design reflects this, responding to changing community needs to make Australia Post more vital, more relevant, more often.


Orange Community Hub reimagines Australia Post’s core product offering, refines send-and-receive, creates more 24/7 access, and hosts National Banking and Identity services.


A dynamic “Merchant Space” celebrates the brand’s essence, bringing brands in and delivering products out. A modern merchant strategy to better connect retailers (large or small) to community.


Global powerhouses like Apple are permanently curated, whilst emerging national and local businesses by Australian creators and artists are also given space, promoted, and sold via” Pop-Up-At-Post.”


In a first-of-its-kind-move, Orange Post Office tests a "changing-room" concept, making online returns both seamless and immediate, whilst also fixing a major pain-point for the fashion industry.


“Community Hub” is a Real Place for Real People. It is not disposable, or informed by trends, but rather it is designed as a place of unlimited lifespan with functional and emotional relevance.



Architect: Landini Associates

General Contractor: Modus Projects

Outside Design Consultants:

Graphic Designer - Landini Associates

Mural Artwork - Landini Associates

Lighting Designer - Landini Associates

Lighting Consultant- Lumen Nation Design

Furniture Designer - Landini Associates

Structural Engineer - Woolacotts Consulting Engineers

Services Engineer - TCG Consulting Engineers

Suppliers:

Lighting Supplier – Opal Lighting

Flooring – Rep House

Fittings & Fixtures – Lo & Co Interiors

Fittings & Fixtures – Laminex

Fittings & Fixtures – Abet Laminati

Storage Shelving – Dexion

Paint – Dulux

 

In addition to Australia Post, the Retail Design Institute would like to congratulate the Class of 2023, representing the best of the best in retail stores and experiences completed between January 1st and December 31st, 2023:


Tiffany & Co.

New York, NY

Tiffany & Co, Peter Marino Architect, and Arcadis

2023 Store of the Year

Innovation Award: Fixturing


Ben Bridge

Seattle

RGLA Solutions


Birkenstock Flagship

Miami

TPG Architecture

Innovation Award: Storefront & Facade


Citizens NY Marathon Expo

New York

Miller Zell

Innovation Award: Digital Integration


Crate & Barrel

New York

Crate & Barrel Store Architecture & Design

Innovation Award: Sustainability/Adaptive Reuse


EE Studio Concept

London

Dalziel & Pow Design Consultants


Farmacia Rocha

Barcelona

Marketing Jazz


Food Pantry - Waikiki Market

Honolulu

Schweitzer


Indigo

Toronto

Dalziel & Pow Design Consultants


KUIU

Dallas ChangeUp, Inc.


Mercado González Northgate Market

Costa Mesa

Shook Kelley

Innovation Award: Storytelling


Misoya Ramen

Toronto

SDI Design


NEO COFFEE BAR

Toronto

Dialogue 38 Inc.


Petco Union Square Flagship

New York

Arcadis

Innovation Award: Visual Merchandising


Saks Fifth Avenue

Beverly Hills

Arcadis


Soberana

Mendoza

Ensemble x MTVD

Innovation Awards: Materality & Finishes


Sorel

New York

MG2


Studio B by Bettinardi

Oak Brook

RGLA Solutions


The Brooklin

Whitby

dkstudio architects inc.


The Set

Los Angeles

RDC


Yamba Boutique

Cambridge

Proportion Design

 





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