El Palacio di Hierro, Perisur, Mexico City Design: TPG Architecture, New York City | Photos: Héctor Armando Herrera
The El Palacio design team and TPG Architecture, collaborated on a remodel of a 275,000-sq.-ft. suburban Mexico City store in Perisur.
The resulting design is bright thanks to a 4-story atrium, while architecturally clean and colorful with a strong local connection.
Interior architecture pays homage to the nearby el Pedregal neighborhood conceived by Mexican modernist architect Luis Barragán.
A materials palette of concrete, marble, wood and metal grills is used in combination with a clear circulation plan. Individual shopfronts are framed in geometric grillwork that recalls a mid-century aesthetic.
Other graphic elements reference the Olympic games held in Mexico City. In fact, Lance Wyman, the original designer of the ‘68 Mexico Olympics iconography, was commissioned to create laser-cut steel screens that clad atrium columns.
Customers are guided through the store by sales associates, so signage, branding, and wayfinding are minimal. The store seeks to engage visitors at every turn through interior architecture and visual merchandising.
Architect TPG Architecture, LLP
General Contractor Grupo Sordo Madaleno
50th International Design Award Winners
AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood