Grand Central Mimico, Etobicoke, Ont. Design: Figure3, Toronto Photography: Arash Moallemi Photography, Toronto
Mimico is a master-planned community in greater Toronto spanning four city blocks and anchored by residential space including high-rise towers. The Buckingham Tower needed a presentation center for potential homeowners.
The Figure3 team took an existing industrial space with just over 4,000 sq. ft. using retail design concepts to present potential homeowners with surfacing, appliance and fixture options. The customer journey is laid out like a promenade of shops, where potential buyers can engage and interact at various touchpoints. A series of vignettes offer a relaxed, shopping-like experience to educate, inspire and drive condo sales. Designed to evolve over time, the vignettes can be updated to incorporate new signage, themes, and finishes with each phase of the development.
The judges found the series of vignettes effective in creating a compelling customer journey.
General Contractor: Vandyk Properties, Mississauga, Ont.
Outside consultants: ThirstyCo, Toronto (branding, signage)
51st International Design Award Winners
The Class of 2021 includes:
Bloomie’s, Fairfield, Va. CDF Macau, Cotai Citi, New York City Empório Santa Maria, São Paulo FIKA Herbal Goods, Toronto Grand Central Mimico, Etobicoke House of Rituals, Body & Mind Spa, Amsterdam The Hyundai Seoul, Seoul Johnnie Walker, Edinburgh M&M’s, Berlin MAPCO, Sevierville, Tenn. Madison Décor Studio, North York NHL, New York City Puma, New York City Todd Snyder, New York City Treat, JKF International Airport – Store of the Year St. Marche, São Paulo Shinsegae Art Science, Daejeon Wilson, New York City
You can see the entire awards presentation here.
The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography, and IA, Interior Architects.