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In Memoriam: Reginaldo Reyes, RDI, 1971 - 2024


It is with great sadness that we announce the passing of Reginaldo (Reggie) Reyes, on Monday, April 22, 2024, from a two-year journey with stage IV colon cancer.


Reggie’s contributions to the Retail industry are immeasurable. Having worked for brands such as Hallmark and Target before moving over to the Agency side working for Knock Inc., as VP of Brand Experience and Environmental Design, Reggie brought his passion and love of Retail to life through his designs.


Reggie joined the Retail Design Institute in 2009 as a founding member of the Twin Cities Chapter. Through the years, he served as Vice President of the Chapter and Education Chair. 


Reggie is survived by his husband Jeffry Lusiak-Reyes, Mother Jean (nee Corcega) Reyes, sisters Laura Reyes Brown (Paul) and Jenice Reyes, in-laws Karen and Lawrence Lusiak, Sisters-in-law Andrea Sheehy (Michael) and Christy Lusiak (Brett DiNatale) and many nephews and nieces. The Institute extends our deepest sympathies to Reggie’s family, friends, and all of the lives he has touched in his all too brief time with us.


Two events have been planned to honor Reggie: A Memorial Mass in St. Louis on June 1st, at the Immacolata Catholic Church in Clayton, MO at 10 am, and a Celebration of Life in Minneapolis at Lakewood Memorial Chapel on June 8th, at 1:30 pm. Both services will be live-streamed using the links below.


We’ll be celebrating Reggie on two occasions:


Memorials preferred to:

  • Minneapolis College of Art & Design. Donations can be made online to the Reginaldo Lusiak-Reyes Scholarship fund or by mail to: MCAD, Institutional Advancement, 2501 Stevens Ave. Minneapolis, MN 55404. Contributions are tax-deductible.

  • Donations to the Colorectal Cancer Alliance are also appreciated.

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