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Institute's Directors Elect International Officers for 2020-2022 Term

New officers have been elected to lead the Retail Design Institute for the next two years.

“I’m delighted to welcome this new group of talented professionals who have served their local Chapters well and will bring their invaluable experiences to the International Board,” noted International President Ray Ehscheid, RDI, New York.

Cynthia Hirsch, RDI, president, Collaborative Design Strategies, New York, has been elected International President.

A Professional member of the Institute since 2018, Hirsch is currently president of the New York Chapter. “Our industry needs more support than ever due to the current state of retail as a result of Covid-19. I want to make sure we are doing all we can for our membership, our allies and our partners within the retail design industry.”

Elected to the office of International Vice President is Lindsay Henningfeld, RDI, retail designer, Truist (formerly SunTrust Bank), Atlanta. A Professional member since 2016, Henningfeld is currently President of the Institute's Atlanta | Southeast Chapter. “While leading my Chapter, I grew membership throughout the region while highlighting local retail magic through effective volunteer management. I’m passionate about doing the same at the International level.”

Lena Lim, Trade RDI, vice president, business development, B+N Industries, New York City, has been elected International Secretary. Lim has been a Trade member of the Institute since 2013 and is interim secretary of the New York Chapter. “I will serve as International Secretary with intention of communicating effectively, sharing and lifting up our organization and our members!”

Rounding out the new board as International Treasurer is Dina Meindl, Allied RDI, president, DRM Unlimited LLC, Levittown, N.Y. Meindl has been an Allied member since 2013 and serves as the New York Chapter Treasurer. “As International Treasurer I will focus on applying my learning from my time with the NY Chapter to assist and continue streamline financial reporting from all Chapters.”

Their term begins November 1, 2020 and concludes October 31, 2022. With this election, Ehscheid succeeds Claudia Cerchiara, RDI, Ohio Chapter, as International Chairman.

Outgoing officers include: Vice President Sharon Lessard, RDI, Atlanta | Southeast; Secretary Jill Dearing Beckmann, RDI, St. Louis and Ryan Cavanaugh, RDI, Atlanta | Southeast.

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