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Joe Fresh, Toronto | 50th International Design Competition Winner

Joe Fresh, Toronto Design: Burdifilek, Toronto | Photos: A-Frame Studio, Toronto

Innovation Award for Brand Integration

Joe Fresh and the Burdifilek design team created an interior concept that – with bold strokes -- represents the popular fashion brand’s evolution.

A row of orange screens – the Joe Fresh signature color – greet customers at the entrance to the more than 6000-sq.-ft. store in Toronto – and begins the transition between exterior and interior.

Warmer materials found on custom wood tables and displays -- along with the recycled rubber flooring -- create visual harmony and balance.

The team incorporated modern technologies, including interactive mirrors in fitting rooms and self-service checkout points.

Architect: Turner Fleischer Architects General Contractor: Icon Constructors Inc. Marcel Dion Lighting Design (lighting design); Mar-Tec Woodworking Ltd. (fixturing); Moss and Lam (custom art giraffe); Commersive Solutions (digital mirrors); Regupol Revolution (rubber flooring); Axis Lighting (linear LED); Formica (orange laminate); Egger Wood Products (laminate fixture)


50th International Design Award Winners

AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood


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