Johnnie Walker, Edinburgh
Design: Dalziel & Pow, London Photography: Andy Tye, French+Tye | Architectural + Interior Photographers, London
For its second Johnnie Walker shop, the Scotch brand turned to Dalziel & Pow to create a 3500 sq.-ft emporium in the heart of Edinburgh. Located in a former department store, the team designed an experience to encourage visitors to explore the brand, its products, and stories.
A showcase wall features the range of Johnnie Walker Labels -- and as visitors approach, motion sensors trigger the audio content describing the flavors that make each blend unique. Through visual theater, storytelling, and experiential moments, The Johnnie Walker Retail Experience invites visitors to discover, the single malts of Scotland in the Whiskey Explorer Library. A changing collection of local and exclusive home accessories, and bar tools are part of the lifestyle boutique.
Judges were impressed by the clean and easy to navigate space with its great balance of merchandise displays and interactive elements.
Architect: Simpson & Brown Architects, Edinburgh General Contractor: CircleSquare, London Suppliers: Atrium Ltd., Edinburgh (lighting)
51st International Design Award Winners
The Class of 2021 includes:
Bloomie’s, Fairfield, Va. CDF Macau, Cotai Citi, New York City Empório Santa Maria, São Paulo FIKA Herbal Goods, Toronto Grand Central Mimico, Etobicoke House of Rituals, Body & Mind Spa, Amsterdam The Hyundai Seoul, Seoul Johnnie Walker, Edinburgh M&M’s, Berlin MAPCO, Sevierville, Tenn. Madison Décor Studio, North York NHL, New York City Puma, New York City Todd Snyder, New York City Treat, JKF International Airport – Store of the Year St. Marche, São Paulo Shinsegae Art Science, Daejeon Wilson, New York City
You can see the entire awards presentation here.
The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography, and IA, Interior Architects.