Knock Knock Spirits, Lexington, S.C. Design: api(+), Tampa, Fla. | Photos: Lowes Foods, Winston-Salem, N.C.
Innovation Awards for Concept and Brand Activation
In just three months, the design team at Api(+) and Lowes Food knocked out Knock Knock Spirits.
This new liquor store concept for the North Carolina-based grocery chain debuted as a 568-sq.-ft. store – formerly a shopping cart vestibule – that takes inspiration from the speakeasy era of 1920s Prohibition.
The use of dark colors for fixtures and wallpaper, contrasted with brass accents and white marble helps set the Prohibition-era vibe. Illuminated fixtures help feature and elevate merchandise and there’s a jazz music soundtrack to set the mood.
The narrow space has been transformed into a highly efficient liquor store through clever space planning and detailing. To remain within budget, the design team used existing utilities and mechanical systems.
50th International Design Award Winners
AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood