Krispy Kreme Doughnuts, New York City Design: Chute Gerdeman, Columbus, Ohio | Photos: Courtesy Krispy Kreme
Krispy Kreme was ready to launch its brand in Times Square, the meeting place for cultures across the world. They turned to Chute Gerdeman for assistance.
The overall space is inspired by a doughnut factory, building on the heritage of the brand story, but fit for Times Square. Bigger than ever before, this Krispy Kreme is home to the world’s largest “Hot Now” sign located a-top the building.
Customer journeys allow guests to fully immerse themselves into the brand; from a Krispy Kreme hat dispenser, to a doughnut theater viewing experience with the famous glaze waterfall.
Architect: Gruskin Group General Contractor: Schimenti Construction dfab Design (graphics); Anchor Sign, Inc. (signage)
50th International Design Award Winners
AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood