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NHL, New York City | 51st International Design Competition Winner

Updated: Sep 16, 2023

NHL, New York City Design: TPG Architecture, New York City Photography: Eric Laignel, New York City

Drawing inspiration from the NHL brand, logo, and core values of the game of hockey, the TPG team created a clean, modern environment for its new 11,000-sq.-ft. flagship in New York City. In a collaborative effort with the NHL, Fanatic, and Lids, the team created an innovative, world-class retail experience.

The new flagship store serves as a pilgrimage site for hockey fans everywhere to support and connect with their favorite team. Thanks to its proximity to Madison Square Garden, the flagship can host players and serve as a hangout spot for fans before and after games. The store’s curved exterior echoes the shape of a hockey rink and the movement of players skating on ice. A series of 28 high-definition video walls running live game broadcasts, original NHL productions, and real-time content from NHL social media accounts, connect fans to the brand as they shop.

The judges were wowed by the materials used to reference ice. Adding, the ceiling element is a show-stopper!

Architect: TPG Architecture, LLP, New York City

General Contractor: JRM, New York City

Consultants: Cooley Monato Studio, New York City (lighting); Spectra Audio Design Group, New York City (architectural audiovisual)

Suppliers: Opto International, Inc., Wood Dale, Ill. (fixtures); Temeka, Corona, Calif. (custom fixturing); New Project LLC, Brooklyn (museum fixturing); Going Signs, Plainview, N.Y. (signage); CTS Cement, Garden Grove, Calif. (flooring); Nora Systems Inc., Salem, N.H. (stair flooring); ReSawn Timber Co., Telford, Pa. (wood wall plank cladding); Wilsonart, Temple, Texas (laminate walls); DaveArt, Savsjo, Sweden (custom goalie mask art)


51st International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va. CDF Macau, Cotai Citi, New York City Empório Santa Maria, São Paulo FIKA Herbal Goods, Toronto Grand Central Mimico, Etobicoke House of Rituals, Body & Mind Spa, Amsterdam The Hyundai Seoul, Seoul Johnnie Walker, Edinburgh M&M’s, Berlin MAPCO, Sevierville, Tenn. Madison Décor Studio, North York NHL, New York City Puma, New York City Todd Snyder, New York City Treat, JKF International Airport – Store of the Year St. Marche, São Paulo Shinsegae Art Science, Daejeon Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography, and IA, Interior Architects.


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