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Retail Design Institute NY Chapter Hosts DIFFA’s Gift For Life Pop-Up Shop

Holiday Pop-Up Shop to be held in December with proceeds benefiting DIFFA. Photo by Richard Cadan

New York, NY (November 16, 2015) – DIFFA’s Gift For Life Holiday Pop-Up Shop will be open December 2-6 in the Siegel-Stockman Showroom offering a variety of gift, accessories, décor and home good items. Organized by the Retail Design Institute New York Chapter to benefit DIFFA: Design Industries Foundation Fighting Aids (DIFFA) and Gift For Life, the shop will feature donated products by dozens of gift and décor designers, with all sales benefiting DIFFA’s mission to combat HIV/AIDS.

“The pop-up shop is a great way for DIFFA and Gift for Life to bring its critical message to a wider audience. We are thankful to more than 30 designers and manufacturers who contributed toward a great cause by donating their products. We are so proud to have partnered with RDI to offer this pop-up shop, which allows people to buy gifts for the holidays while making a difference!” said Johanna Osburn.

The pop-up shop was designed by students from the Fashion Institute of Technology and LIM College during the Iron Design Challenge on October 14, 2015. The shop will be hosted in Chelsea, just blocks away from the Retail Design Collective— a one-week showcase of the newest visual products and trends in New York City.

The store will feature donated home décor and gift items from top designers including: Arcadia Home, Areaware, Baccarat, Baggallini donated by Jenny Hammons, Christophe Pourny, Culver Glasses, Cynthia Gale New York, Design Ideas, Design Memorabilia, Diane O’Donnel Contemporary Designs, DIFFA, diptyque Columbus Circle, Donghia, Edelman Leather, Gallery 91, Global Protection Corp., Gumball Poodle, Harry Barker, HomArt, Jonathan Adler, Kata Golda, Kenneth Cole, Kravet, LAFCO NY, Lenny & Eva, Lenox, Maileg North America, Marc Blackwell New York, Michael Aram, by Getty Images, Pico Design, Robert Allen, Scout by Bungalow, Semaki & Bird, Silver Peacock, Solid Red Square, Spin Ceramics, Tory Burch, Trinky Things, Umbra Ltd., West Elm and Zolo Inc.

In support of the pop-up shop, several vendors donated supplies and fixtures including: Manex USA, Tri-Kes, Farrow & Ball, Designtex, Visual Citi, Media Nation, B+N and EGE.

Located at the Siegel-Stockman Showroom on 126 West 25th Street, all shop sales will benefit Gift For Life and DIFFA, which provides grants to HIV/AIDS organizations across the country. There will be a private Opening Night Reception on World AIDS Day, December 1, from 6-9 PM. The store will open December 2 from 10am-5pm, December 3 from 10am-7pm, December 4 from 10am-5pm and December 5 from 11am-4pm.

For additional information, visit, and


The Retail Design Institute (RDI) is a collective of architects, interior designers, design students and educators, store planners, lighting designers, graphic designers, visual merchandisers, brand strategists and trade suppliers to the retail industry who promote the advance and collaborative practice of creating selling environments.


DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at rick of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $41 million to hundreds of HIV/AIDS organizations nationwide.


Gift for Life unites the gift and home industries against AIDS with more than $5 million raised since its inception in 1992. In 2008, Gift for Life selected DIFFA: Design Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS service and education programs in the U.S., as its sole charity partner.

Media Contacts:

Shanea Phillips DIFFA: Design Industries Foundation Fighting AIDS sphillips @ 646.380.4195 Jim Endean Media Nation jendean @ 917-714-5127

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