Strictly Cycling Collective, New York City | 50th International Design Competition Winner

Strictly Cycling Collective, New York City Design: TPG Architecture, New York City | Photos: Veronica Bean, TPG Architecture

When looking to expand, family-owned Strictly Cycling Collective chose to open close to New York’s Highline.

The Strictly Cycling | TPG Architecture team envisioned a high-tech environment to echo the local surroundings. Custom wood seating inspired by the Highline pays homage to the neighborhood, while staff-created graffiti art installations throughout add quintessential New York City grit to the space.

The shop offers immersive technology: 3-D motion capture technology provides riders with data about their physique, which helps to fully customize their cycling equipment.

Strictly Cycling brings together three top cycling brands. The team worked with each brand to create personalized zones while staying on track with the overall look and feel of the space.

Architect: TPG Architecture, LLP General Contractor: J.T. Magen Syska Hennessy (lighting). Doka Engineering, SSPE Group, Forum Engineering, P.C. (engineering); AUE (structural engineer). CJD Consulting (AV and electronics). Zephyr (artwork). Galt Installations and WM Erath & Son (millwork and fixture contractor).

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50th International Design Award Winners

AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood