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The Hyundai, Seoul | 51st International Design Competition Winner

The Hyundai, Seoul

Design: Burdifilek, Toronto Photography: Yongjoon Choi Photography, Seoul

The Huyndai opened a new 102,000-sq.-ft. department store in Seoul. They called on Burdifilek to handle the interior design of the multi-story location. Veering away from global retail trends, the store was designed to be approachable, while providing visionary design elements that are inspirational and aspirational.

At the entrance atrium, a 40-ft tall sculptural waterfall greets customers with the sound of cascading water. A skylight extends through the building core and bathes the space in natural light. Each floor speaks its own design language through architecture, custom fixturing, furnishings, surfacing materials, and display elements, all tailored to the merchandise and lifestyle trends of its intended customer. The second floor offers a gallery-like space to meander and explore women’s fashion. The lighting plan, combined with the subdued color palette, underscores the sophisticated atmosphere. On the third level, the design team contrasted natural and man-made materials, unfinished ceilings, custom-built, vacuum-formed sculptural walls, and a simple color palette, to speak directly to featured brands.

Judges found the space ‘stunning’ and on-trend with plenty of merchandising show stoppers.

Architect: Rogers Stirk Harbour+Partners, London General Contractor: Dongeyu Architecture, Seoul (second floor); Daewon SD, Seoul (third floor) Consultants: Marcel Dion Lighting Design, Toronto (lighting)


51st International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va. CDF Macau, Cotai Citi, New York City Empório Santa Maria, São Paulo FIKA Herbal Goods, Toronto Grand Central Mimico, Etobicoke House of Rituals, Body & Mind Spa, Amsterdam The Hyundai Seoul, Seoul Johnnie Walker, Edinburgh M&M’s, Berlin MAPCO, Sevierville, Tenn. Madison Décor Studio, North York NHL, New York City Puma, New York City Todd Snyder, New York City Treat, JKF International Airport – Store of the Year St. Marche, São Paulo Shinsegae Art Science, Daejeon Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography, and IA, Interior Architects.


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