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Todd Snyder, New York City | 51st International Design Competition Winner

Updated: Sep 16, 2023

Todd Snyder, New York City Design: AEO, Pittsburgh Photography: Phillip Gutman, New York City

For this 1600-sq-ft Todd Snyder holiday pop-up at Rockefeller Center, the in-house team’s goal was to design a freestanding modular fixturing structure that could be installed quickly within a multi-level space. They wanted the temporary space and serve as a fully functioning store before completing a permanent Todd Snyder store in New York City in the same space.

Conceived as a “ship in a bottle,” the three-dimensional structure incorporated branding and custom visual merchandising elements that took inspiration from the colors and patterns of the latest Todd Snyder menswear collections. The design used a minimum number of parts to keep the structure open and flexible. Large environmental graphics installed in unconventional and playful ways completed the design.

The judges appreciated both the fixture system’s simplicity and that it was designed to be reused. This project received an Innovation Award for Fixturing.

General Contractor: Visual Citi, Lindenhurst, N.Y.


51st International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va. CDF Macau, Cotai Citi, New York City Empório Santa Maria, São Paulo FIKA Herbal Goods, Toronto Grand Central Mimico, Etobicoke House of Rituals, Body & Mind Spa, Amsterdam The Hyundai Seoul, Seoul Johnnie Walker, Edinburgh M&M’s, Berlin MAPCO, Sevierville, Tenn. Madison Décor Studio, North York NHL, New York City Puma, New York City Todd Snyder, New York City Treat, JKF International Airport – Store of the Year St. Marche, São Paulo Shinsegae Art Science, Daejeon Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography, and IA, Interior Architects.


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