Updated: Sep 16
Wilson, New York City Design: Bergmeyer Associates, Boston Photography: Richard Cadan Photography, Bridgeport, Conn.
This 4600-sq.-ft. pop-up in New York City focuses on celebrating Wilson’s 108-year brand history and as a tie-in to the 2021 U.S. Open. Wilson hoped to capture the energy and excitement of that marquee event. The Bergmeyer team worked with the Wilson creative team to create a distinctive experience; part museum, part lab, part lounge, and part retail store.
The installation focuses on celebrating Wilson’s history and evolution in the sport of tennis through storytelling and immersive interactions designed to be a journey that shows the brand as the embodiment of this storied sport. Graphics, memorabilia, merchandising, the “ball room” experience, and a customization zone, all allow customers to engage with the Wilson brand in ways they never had before.
Additionally, visitors can view exhibits dedicated to game-changing moments in tennis history from Jimmy McDaniel breaking tennis’s color barrier to Billie Jean King’s fight for equal rights, to Serena Williams becoming the best of the Open Era.
Judges called the Wilson pop-up ‘super cool.’ Adding, branding, visual merchandising, and bold color accents create an engaging gallery experience for patrons.
This project received an Innovation Award for Concept Design and a second Innovation Award for Brand Expression.
Architect: Bergmeyer, Boston General Contractor: VCMG, Fort Pierce, Fla. Consultant: Ember Creative, LLC Graphic design Suppliers: ALU, New York City (fixturing); Jones Signs, De Pere, Wisc. (signage); ARC Document Solutions, San Ramon, Calif. (graphics)
51st International Design Award Winners
The Class of 2021 includes:
Bloomie’s, Fairfield, Va. CDF Macau, Cotai Citi, New York City Empório Santa Maria, São Paulo FIKA Herbal Goods, Toronto Grand Central Mimico, Etobicoke House of Rituals, Body & Mind Spa, Amsterdam The Hyundai Seoul, Seoul Johnnie Walker, Edinburgh M&M’s, Berlin MAPCO, Sevierville, Tenn. Madison Décor Studio, North York NHL, New York City Puma, New York City Todd Snyder, New York City Treat, JKF International Airport – Store of the Year St. Marche, São Paulo Shinsegae Art Science, Daejeon Wilson, New York City
You can see the entire awards presentation here.
The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography, and IA, Interior Architects.