top of page

Bloomie’s, Fairfield, Va. | 51st International Design Competition Winner

Bloomie’s, Fairfield, Va. Design: NELSON Worldwide and Macy’s

Photography: Anne Chan, Washington, D.C.

Bloomie’s is a new concept store in a pedestrian-friendly area of Fairfax, Va. The 22,000-sq.-ft. store brings the best of Bloomingdale’s in a smaller, highly curated format. The Macy’s team collaborated with NELSON Worldwide to create a destination centered around top brands and a casual Cuban-inspired café.

An adaptable floor plan — with rotating display carts — spotlight trending product lines. Layout and flow were optimized to feature new merchandise drops occurring multiple times per week. Thoughtfully placed couches and lounge chairs, give customers a place to relax while they shop. Technology implemented throughout the store simplifies shopping for customers. The store’s black, white and gray checkerboard exterior recalls the 59th Street flagship in New York City.

Judges called out the team’s palette of materials and creative merchandising solutions.

Innovation Award for Concept Design

General Contractor Buch Construction, Laurel, Md. Suppliers TC Millwork, Bensalem,, Pa. (fixturing); Vaswani, flooring Lighting Workshop, Brooklyn, N.Y. (lighting design); busSTRUT, Columbus, Ohio (graphics)


51st International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va. CDF Macau, Cotai Citi, New York City Empório Santa Maria, São Paulo FIKA Herbal Goods, Toronto Grand Central Mimico, Etobicoke House of Rituals, Body & Mind Spa, Amsterdam The Hyundai Seoul, Seoul Johnnie Walker, Edinburgh M&M’s, Berlin MAPCO, Sevierville, Tenn. Madison Décor Studio, North York NHL, New York City Puma, New York City Todd Snyder, New York City Treat, JKF International Airport – Store of the Year St. Marche, São Paulo Shinsegae Art Science, Daejeon Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography, and IA, Interior Architects.


bottom of page