M&M’s, Berlin | 51st International Design Competition Winner

M&M’s, Berlin

Design: Landor & Fitch, New York City

Photography: Simon Lewis, New York City

The Landor & Fitch team was on board to help M&Ms make its debut in continental Europe on Kurfürstendamm, Berlin’s most popular shopping street. For the 29,000-sq.-ft. store, the team created unique design elements dedicated to Berlin's cultural and artistic roots from a graffiti wall inspired by the Berlin Wall, that provides the perfect photo op, and “Karaoke Garden,” a photo moment that taps into Berlin's karaoke culture.

One of the city’s famous M-Bahn train cars appears to be coming out of the wall in the setting of the local subway station, complete with a train stop ticker and M&M’s own version of Berlin’s Brandenburg Gate on the window. This location includes the first-ever M&M’s Café, where customers can mix and match their favorite M&Ms flavors.

Judges cited the energetic project’s skillful use of color and unique circulation plan. Said one juror: “I see kids of any age loving this space and getting excited.”

Architect: Aukett + Heese, BerlinGeneral Contractor: Viceroys Retail Construction, Diemen NetherlandsConsultants: Dan Pearlman, Volker Katschinski, Oculus Light Studio, Culver City, Calif. (lighting), and Rivion, Milwaukee (sustainability)Suppliers: Dillon Works Inc. Mukilteo, Wash. (custom fabrication M&M’s icons, M-Bahn train), Sparks, Philadelphia (fixturing), and Onder de Plak Bestickering, Zwanenburg, Netherlands (wallcoverings)

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51st International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va. CDF Macau, Cotai Citi, New York City Empório Santa Maria, São Paulo FIKA Herbal Goods, Toronto Grand Central Mimico, Etobicoke House of Rituals, Body & Mind Spa, Amsterdam The Hyundai Seoul, Seoul Johnnie Walker, Edinburgh M&M’s, Berlin MAPCO, Sevierville, Tenn. Madison Décor Studio, North York NHL, New York City Puma, New York City Todd Snyder, New York City Treat, JKF International Airport – Store of the Year St. Marche, São Paulo Shinsegae Art Science, Daejeon Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography, and IA, Interior Architects.