RS No.9 Carnaby, London Design: GH+A Design Studio, Montréal | Gavin Media LTD, London
RS No. 9 Carnaby is part gallery, part retail, and part event space -- and the ultimate fan experience designed to immerse customers in all that is the Rolling Stones.
The GH+A team wanted to respect the landmarked building’s façade choosing to ‘paint it black’ while adding small blade signs, and tonal lettering. Passersby will see an art installation of a soundwave representing the first verse of the Stones ‘60s hit “Paint It Black.”
Thanks to the full-height windows, the Rolling Stones experience starts at the entrance with clear vistas all the way to the back video wall. The team retained the glass floor that allows a view to the floor below.
The muted palette continues throughout the 2,500-st.-ft. environment with tiles, wood and metal accented by pops of Rolling Stones’ red. The exposed ceiling is painted out while the concrete floor creates drama and serve as a neutral backdrop to the product.
Visitors can shop exclusives, including one-of-kind collaborations, and limited-edition art. They can take the perfect selfie at the Tongue sculptures or in the Mirror Room on the lower level.
General Contractor: Clements Retail Lightemotion (lighting designer); The Anslow Partnership (MEP); Stylo Graphics (custom tongue sculptures) Suppliers (fixturing, flooring, lighting, graphics)
50th International Design Award Winners
AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood