Sleep Number (at CES), Las Vegas Design: Sleep Number, Minneapolis and Centerpoint, Woodbury, Minn. | Photos: Courtesy Sleep Number
Sleep Number operates more than 600 freestanding stores. It’s also a believer of being where the customers are. For its pop-up at the Consumer Electronics Show, the Sleep Number | Centerpoint team divided a 2,000-sq-ft. exhibit space in half to present two new products.
To attract attention from nearly every vantage point on the tradeshow floor, the team designed an illuminating ceiling grid – with triangle-shaped elements recalling the Sleep Number logo icon.
To educate visitors to product benefits, large-format digital content projected onto a Sleep Number 360 bed creates a 3-D effect.
In under two minutes, visitors could understand the key benefits of the bed in a personalized way. As the attendees viewed digital content in the overhead mirror, it also presented the perfect selfie opportunity.
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