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Sleep Number (at CES), Las Vegas | 50th International Design Winner

Sleep Number (at CES), Las Vegas Design: Sleep Number, Minneapolis and Centerpoint, Woodbury, Minn. | Photos: Courtesy Sleep Number

Sleep Number operates more than 600 freestanding stores. It’s also a believer of being where the customers are. For its pop-up at the Consumer Electronics Show, the Sleep Number | Centerpoint team divided a 2,000-sq-ft. exhibit space in half to present two new products.

To attract attention from nearly every vantage point on the tradeshow floor, the team designed an illuminating ceiling grid – with triangle-shaped elements recalling the Sleep Number logo icon.

To educate visitors to product benefits, large-format digital content projected onto a Sleep Number 360 bed creates a 3-D effect.

In under two minutes, visitors could understand the key benefits of the bed in a personalized way. As the attendees viewed digital content in the overhead mirror, it also presented the perfect selfie opportunity.


50th International Design Award Winners

AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood


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