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SONIC, Tahlequah, Okla. | 50th International Design Competition Winner

SONIC, Tahlequah, Okla. Design: ChangeUp, Miamisburg, Ohio | Photos: Mark Steele Photography, Columbus, Ohio

Innovation Award for Graphics

Originally founded in 1953 as a future-forward concept – SONIC wasn’t intended to be nostalgic – it just never changed.

The design team at ChangeUp was asked to reimagine a modern brand identity that winks at the brand’s equity and creates new space for it. For this Oklahoma location, the scope included drive-through and drive-in customer touchpoints.

A blue glass tower featuring a brightly lit cherry – a nod to the 9 million Cherry Limeades that SONIC sells each year – elevates the drive-thru and stands out at night. It also allows for a peek into the new kitchen layout.

The bold new logo design has a charm and quirkiness that’s all its own with a punched-up color palette, iconography, and fresh food and lifestyle photography.

Architect: Wilkus Architecture


50th International Design Award Winners

AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood

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