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T-Mobile, Plano, Texas | 50th International Design Competition Winner

T-Mobile, Plano, Texas Design: IA Interior Architects, Seattle | Photos: Best Good Thing Photography, Seattle

From a brand perspective, the new T-Mobile store in Plano, Texas, marks the evolution from a transactional to an experiential format.

The Interior Architects team carried out T-Mobile’s desire for a more human and welcoming brand by offering choices of how to shop. The team created zones focused on the shopping occasions of discovery, service, community, instant gratification, and convenience.

The Living Room at the center of the store offers a more relaxed experience with clusters of lounger seating flanked by bookcases showcasing T-Mobile’s T-Vision and home tech offerings.

The Launch Pad is an area of discovery and play, where customers are introduced to the latest tech products.

The Service Workshop at the rear allows for more hands-on assistance. Here, wall cabinets display the full offering of phones, tablets, and devices for easy comparative shopping.

The Fast Lane zone is designed as a flexible, grab-and-go area with convenient access to all small wares. Fixtures are purposely designed with a plug-and-play modularity, allowing for ever-changing visual merchandising opportunities.

Architect: IA Interior Architects

General Contractor: Caliber 1 Construction

Lighting Consultant: Oculus Light Studio (lighting consultant); AVI (digital consultant). Premier Fixtures and Triad Manufacturing Inc. (fixturing).Catalyst (furniture procurement).


50th International Design Award Winners

AT&T Experience Store Buff City Soap Christopher Bates Clean Market El Palacio de Hierro Fresh St Market Holt Renfrew Ogilvy Ippolita Joe Fresh Knock Knock Spirits Krispy Kreme RS No.9 Carnaby Sleep Number Snow Peak Sonic Spazio Lenovo Sprayground Strictly Cycling Collective Sweet Seven Cannabis T-Mobile Tempur-Pedic - Store of the Year The Raider Image Official Team Store Walmart Whole Foods Market YU Seafood


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