Tempur-Pedic, New York City Design: CallisonRTKL, Seattle | Photos: Richard Cadan Photography, Fairfield, Conn. Innovation Awards for Materiality and Digital Integration
CallisonRTKL and the Tempur-Pedic team channeled multi-sensory experiences for a new 3,100-sq.-ft. store in New York City.
The interior is visible from the exterior. The location takes advantage of its storefront using nature photography much like a window to a landscape beyond.
Inside, visitors are greeted at the Engage Zone, the first of a series of zones designed to assist their product discovery and to spark casual conversations leading to deeper discovery.
A pillow wall invites customers to try and to find their favorite feel. Once a pillow has been selected, the store’s product experts can suggest testing the pillow on a bed in the Experience Zone.
Within the Experience Zone, the team designed immersive bed “pods” that suggest stepping into a warm cabin with windows.
Revolving scenes of nature beyond each “window” inspire the refreshing and transformative power of sleep.
Photos by Richard Cadan, Fairfield, Conn.
Architect: CallisonRTKL, New York City
General Contractor: Advanced Retail Construction
Construction Management: Jones Lang LaSalle
AV Consultant: Eos LightMedia Corporation
MEP Engineer: FISKAA
Videographer: Phil Holland
Millwork Contractor: JPMA
50th International Design Award Winners
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