Timberland, London Dalziel & Pow
With Timberland’s London flagship moving from Regent Street to Carnaby Street, it was the perfect time to introduce a fresh concept in a new space. The 2,594-sq.-ft. flagship designed by Dalziel & Pow highlights the brand’s sustainability credentials and serves as the model for new stores globally. Sustainable elements of the store include a combination of recycled materials obtained from industrial leftovers with bio-resin for mannequins.
Subtle lighting emulates natural daylight, which is also brought into the store through large windows. A mirrored tree, inspired by the brand’s logo, forms a decorative column. The space has a noticeably brighter palette compared to previous Timberland stores, giving the concept a fresher, more contemporary feel.Timberland recently launched its largest-ever global campaign, Nature Needs Heroes, with a commitment to plant 50 million trees around the world by 2025 and a call to action for people everywhere to join the movement to be heroes for nature. Full-height digital screens in the store highlight the Nature Needs Heroes manifesto.
Timberland, London 5 - 7 Carnaby St, Soho, London W1F 9PD
UK Category: Specialty Hardlines (change to Fashion Specialty) Completion: November 13, 2019 Design: Dalziel & Pow, London Client: Timberland Consultants, contractors and trades: Contractors and suppliers were handled by Timberland.