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Treat, JKF International Airport | 51st International Design Competition Store of the Year

Updated: Sep 16, 2023

Treat, JKF International Airport Design: Design Well Spent, Seattle Photography: Ari Burling Photography, New York City

In 2020, the pandemic forced XpresSpa locations to shut down. The company quickly leveraged its airport connections to open a new concept to provide COVID testing. Launching several locations across the country brought in revenue and piqued the interest of investors. With its newfound medical services expertise XpresSpa Group looked ahead. This led to Treat, a new concept focused on travel, health and wellness. The first 1186-sq.-ft. location opened in JFK International.

Customers can shop travel essentials, schedule health services like travel anxiety care, or book wellness rooms for yoga, fitness, or meditation. This physical retail experience is connected to the Treat app where members have access to 24/7 medical care, their health passport, travel/health/wellness resources and blogs, and an online retail experience.

The Design Well Spent team’s challenge for developing the new Treat concept was figuring out the best way to combine retail space with treatment/wellness rooms – all in a very tight space – and with scalability in mind. The material palette is layered, textured and warm with the use of tiles, plaster-look wallcoverings, fabrics, and colors like rose beige, brown, and bronze – a beacon of warmth in contrast to surrounding retail. A menu of services placed front-and-center lets customers know at-a-glance what the store is about. Interactive digital screens make check-in easy. Sound, scent and lighting also play a role in achieving a calming, multi-sensory experience that makes patrons forget they’re at the airport.

Judges applauded the warm color/materials palette and cohesive fixture design as key to creating a customer experience that is both relaxing and healing. They noted the consistent concept execution from front of house to back of house.

This project received an Innovation Award for Concept Design.

Architect: Mancini:Duffy. New York City General Contractor: Holt Construction, East Boston, Mass. Consultants: Castelli, New York City (lighting); Longman Lindsey, New York City (acoustic engineering); Guth DeConzo, New York City (MEP) Suppliers: 12.29, New York City (scent); Amerlux, Oakland, N.J. (lighting); Ana Maria Designs, Newport Coast, Calif. (upholstered check-in pods); Architex, Northbrook, Ill. (textiles); CUBIC, Burnsville, Minn. (fixtures); DCGOne, Seattle (graphic prints); Design Within Reach, Stamford, Conn. (furniture); Momentum Textiles & Wallcovering, Greensboro, N.C. (wallcoverings); Mood Media, Austin, Texas (music system, lighting controls); Rainier Industries, Tukwila, Wash. (signage, art frames); Schluter, Plattsburgh, N.Y. (tile trims); Sherwin Williams, Cleveland (paint); Showbest Fixture Corp., Richmond, Va. (millwork); Silhouet-Tone, Miami (exam chairs); TubeArt, Bellevue, Wash. (illuminated storefront signage); United Tile, Seattle (floor and wall tile); Visual Image, Teaneck, N.J. (digital screens); Wilsonart, Temple, Texas (laminates and countertops)


51st International Design Award Winners

The Class of 2021 includes:

Bloomie’s, Fairfield, Va. CDF Macau, Cotai Citi, New York City Empório Santa Maria, São Paulo FIKA Herbal Goods, Toronto Grand Central Mimico, Etobicoke House of Rituals, Body & Mind Spa, Amsterdam The Hyundai Seoul, Seoul Johnnie Walker, Edinburgh M&M’s, Berlin MAPCO, Sevierville, Tenn. Madison Décor Studio, North York NHL, New York City Puma, New York City Todd Snyder, New York City Treat, JKF International Airport – Store of the Year St. Marche, São Paulo Shinsegae Art Science, Daejeon Wilson, New York City

You can see the entire awards presentation here.

The 51st International Design Awards was sponsored by Little, BHDP, Cadan Photography, and IA, Interior Architects.


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