PNW April 2018 Event Recap: The State of Cannabis Retail

Cannabis and design were the focus at a well-attended event on February 8, 2018 in Seattle, WA. Members and guests – and the occasional customer – joined the fun at Vela Cannabis, a premier cannabis retailer in the rapidly changing SoDo district and our host for the evening event. Guests were treated to a delicious assortment of snacks and beverages (all cannabis free) as well as a dynamic presentation by Vela’s Director of Operations, Erin Green, and Jean-Marie Shields, founder of dusk mindful branding. Together they shared insight into this rapidly evolving industry as well as their journey to develop the store environment, brand strategy, experience mapping, product and community strategy. Representatives from the projects graphic team, Astronauts & Poets, added additional perspective. Thank you Vela!